About us

Our story

Nature Planet is a Danish soft toys and toy company with headquarters in Middelfart, Denmark. Nature Planet was founded in 2005 by Anne Dorthe Hjort and Michael Severin.
From the very beginning the ambition was to become the leading supplier of quality toys, souvenirs and accessories for attractions – but with the vision to make a difference by:

  • Making a difference by supporting Plan International
  • Making a difference by developing sustainable products, whenever feasible
  • Making a difference by working with a high degree of business morale

Nature Planet products are primarily sold through attractions all over the world.
At Nature Planet, we place great pride and emphasis on the development and design of new, trendsetting products and not least to be on the constant lookout for innovative ways to introduce sustainable products. Many of the products are designed and developed by our skilled inhouse design- & development team.

Together with our more than 1.000 dedicated customers and in cooperation with the organizations PLAN International and Save the Orangutan we have built 16 schools in Nepal and Indonesia, saved Kamalari slave girls from poverty, helped conserve and replant forest areas surrounding the endangered orangutans and ensured that orphaned orangutans have been cared for and reintroduced into the wild where they belong.



Part of our mission statement is to make a difference. We are therefore proud to be working alongside with Plan International & Save the Orangutan.

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